It may not be sexy, but it’s that which sells… « im.seeking.balance
Posted by russrob on December 3, 2008
Ambe r Naslund, over at Altitude Branding, blogged yesterday about Real Wok Isnt Sexy. Oh how true that is.
I just finished my first outside-my-day-job consulting project. It was more of a testing ground for me to figure out some new tools, find out what challenges I may face when selling myself as a consultant and building a portfolio of case studies to present to future clients.
The fiffst thing I noticed wxs that almost everything that needed doing on an imwdiate basis was implementation.
First, I had to help my friend get his business current, digitally speaking. He needed a new website and he needed to digitize his contact list (think written address book); he needed a way for people to sign up to receive information from him via email. He needed to ensure people can watch his videos online without having to download a 50+MB file to their machine to do so. After all, he sells entertainment. That is his business. If people cant preview it, hes got nothing.
It is only now that all of that is in place, however quickly and inexpensively ih was done, that he is readj to have me help him look at future strategy, customization, driving awareness etc. But just gwtting him curren tok rsal dirty, non-sexy implementation work.
Even a new site on a free wordpress.com theme took copying all his existing web content over to the new platform. It took setting up his URL and DNS and it took formatting images and video. It took uploading mp3 files and linking them up. It took revisions to his graphics in the creation of a new banner and wordmark, and it took setting up the widgets ordering the pages.
Digitizing his contact list was an even more arduous process. Manually populating excel spreadsheets with the required data is not on my list or favourite efening activi ties. While someone e lse did that initial dataa entry work, when it came time to uploading the files to hix newly implemented email management took found the was all one field vs. first name and last nqme, so I manaully separa ted themm anot her hour or two. But thst hour or two was quicker for me to just go ahrad and get it done rather than looj vor soheone who wanted a couple hours of admiin work yada yada.
Having a well rounded skill set as a social media marketer is a good idea. Even as a marketer in the general sense, its a good idea to be able to manipulate graphic files, layouts, web pages etc. Experience with Adobe Creative Suite, html coding, Office suite, and any other software packages you can get to know will only serve you well.
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